Beyond the Pitch

A Startup Program Open to all UAE Youth

February 8 – April 16, 2019

Win up to $5000 in cash prize!

Application Deadline: January 24, 2019

Anchor Partners 2019

  • The program supports technology enabled ventures to help establish an innovative and diversified economy

  • Under themes aligned with the UAE Ministry of Climate Change and Environment, the top 15 projects will be selected to participate in the program


3-Month Program

1 Cycle Per Year

12 – 15 Teams Per Program

Program Themes

Climate Action– Projects that promote responsible management and tracking of greenhouse gas emissions and adaptation to climate change

Sustainable Food & Agriculture – Innovative ideas in areas of agriculture and food technology (food waste and distribution)

Green Cities – Resource efficient solutions to facilitate Green Transportation and Green Living (ways of reducing air pollution and the environmental impact of buildings)

Circular Economy – Innovative and practical solutions to prevent waste and transform materials into resources for other uses


  • Basic Entrepreneurship Skills: Hands-on workshops and training on topics of Ideation and Product <> Market Fit, Market-sizing and Customer Acquisition, Business Model Canvas (BMC), Storytelling
  • Continuous Mentoring: Mentoring and feedback sessions throughout the challenge by the startAD team, and by our mentor pool of industry experts, university faculty and startup founders
  • Develop A Business Model:  By the end of the Beyond the Pitch Program, participants will have learned a scalable and repeatable process to create a validated business model through experimentation and customer development



  • UAE residents of any nationality aged 18-25
  • Teams are preferred over individual applicants
  • A project cannot have received prior funding more than USD 10,000
  • The startup project must be technology enabled and have the potential to scale up and have a globla impact
  • Applicants should apply with an exisiting project they have worked on during a hackathon, ptich competion, business plan competion, or other coursework or research

Program Outline

Ideation & Product <> Market Fit

February 8-9, 2019


Presentation Skills Workshop

March 31, April 1, 2019


BMC, Market Sizing & Competition

February 15-16, 2019


Program Mid-way Check Point

March 13-14, 2019


Startup Showcase Day

April 16, 2019


Go-to Market Strategies Workshop

March 2, 2019


Mock Pitching Session

April 7, 2019


Highlights from Beyond the Pitch 2018




Female Participation


startAD grows local entrepreneurial talent through Beyond the Pitch Startup Showcase

Missed startAD’s Beyond the Pitch Startup Showcase? Here’s a recap

Educational Partners