Beyond the Pitch

Week 1

Useful Expressions

Tools for Professional Approach: It’s not just about learning, it’s about having the confidence to use English in real life and upgrade your business communication skills.

3 videos, 1 audio
Video: Crowdsourcing
Video: Collocations For Job Interview
Audio: Listening Exercise
Graded: Advanced Business Principles

Week 2

Diplomatic Language

Tools for Professional Approach - Step 2: It’s not just about learning, it’s about having the confidence to use English in real life and upgrade your business communication skills.

2 videos, 1 reading
Graded: Information Technology Terms

A Startup Program Open to all UAE Youth

February 8 – April 16, 2019


The program supports technology enabled ventures to help establish an innovative and diversified economy Under themes aligned with the UAE Ministry of Climate Change and Environment, the top 15 projects will be selected to participate in the program

Anchor Partners 2019

Program Themes

Climate Action– Projects that promote responsible management and tracking of greenhouse gas emissions and adaptation to climate change

Sustainable Food & Agriculture – Innovative ideas in areas of agriculture and food technology (food waste and distribution)

Green Cities – Resource efficient solutions to facilitate Green Transportation and Green Living (ways of reducing air pollution and the environmental impact of buildings)

Circular Economy – Innovative and practical solutions to prevent waste and transform materials into resources for other uses

Why Apply?

Build entrepreneurship skills and benefit from a series of hands-on workshops and training sessions

Get access to continuous mentoring from the startAD team, and a pool of mentors and industry experts

Who should Apply?

UAE residents of any nationality aged 25-18

Teams preferably

Projects that have received prior funding of USD 10,000 or less

Technology enabled projects that have the potential to scale up and have a global impact

Program Outline

Ideation & Product <> Market Fit

February 8-9, 2019


BMC, Market Sizing & Competition

February 15-16, 2019


Go-to Market Strategies Workshop

March 2, 2019


Presentation Skills Workshop

March 31, April 1, 2019


Program Mid-way Check Point

March 13-14, 2019


Mock Pitching Session

April 7, 2019


Startup Showcase Day

April 16, 2019


Highlights from Beyond the Pitch 2018







Female Participation


Beyond the Pitch is specifically tailored to enable and immerse UAE college students in the exciting world of entrepreneurship

Beyond the Pitch — a New Startup Program for UAE Youth

Missed startAD’s Beyond the Pitch Startup Showcase? Here’s a recap

startAD grows local entrepreneurial talent through Beyond the Pitch Startup Showcase

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