Design Technology Lab | NYU Abu Dhabi
Abstract
The number of people in the U.A.E. (and around the world) who spend time in shopping malls is growing as urbanization continues. Especially in the U.A.E, the mall is the focal point for social gatherings, family outings, entertainment, food and shopping. Given that people spend an inordinate amount of time in malls it is surprising that very few technological innovations exist that improve the mall experience. This is perhaps caused by a divide between the new online shopping trend versus the old brick and mortar experience. In mall science, we aim to bring the focus of technological innovation back to the real-world mall experience.